Bart van der Meer is an accomplished leader in the healthcare technology industry, with over 25 years’ experience. He is instrumental in driving EndoSoft’s international business development; exemplified by his success in entering EndoSoft® into the market in the Middle East Region. His strategic vision and dedication played a crucial role in the company’s rapid growth and global expansion. Under Bart’s leadership, EndoSoft® established several key international offices: the international sales office in The Netherlands, a support and sales office in the United Kingdom, and additional offices in Australia, India, China, Germany and United Arab Emirates. These efforts significantly increased the company’s global footprint, resulting in over 100 hospitals worldwide adopting EndoSoft® solutions. As the Senior Vice President of Marketing & Sales, Bart continues to lead with passion and innovation, ensuring that customer satisfaction remains at the forefront of EndoSoft®‘s mission. His commitment to excellence and strategic growth has made him a pivotal figure in the company’s success and ongoing expansion in the international healthcare market.